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Home Based Business Marketing - Getting the Word Out
Marketing your home based business is vital to its success. So
one of the first things you should do when starting your home based
business is to develop a marketing plan.
For your home based business marketing plan, you need to know what
your business is really about and what separates you from the other
guys in the same type of business. When you have an idea about
this, you want to develop an unique selling proposition statement (USP).
This is different from an advertising tagline, although you may end
up using it as one. A USP, however, is usually a one-sentence
statement that sums up who you are and what the purpose and mission
of your home based business are.
After you develop your home based business USP, you want to think
seriously about your target market. Who are they? Where
do they live? How much education do they have? What are
their buying habits? What’s their gender? Asking
questions like these help you know your customers inside and out,
which will be of tremendous benefit in allowing you to talk to them
in their own language and in understanding the best way to get the
message about your home based business across to them.
Once you know these things, it’s time to think about advertising.
You will, of course, want to have business cards, letterhead and
envelopes for your home based business. You may want to hire a
graphic designer to develop a special logo just for your home based
business and have it printed on all your business and marketing
materials, from envelopes to television commercials, if you decide
to run some to advertise your home based business. A logo is
an excellent way to brand your business so that the minute people
see it, they automatically think of you. If you don’t think
this is true, consider Nike. Without the swoosh, Nike just
wouldn’t be Nike.
You will definitely want to have a website for your home based
business, whether you’re doing business online or off. Even if
you’re not marketing your product or service to the online
community, a website gives your home based business more substance
and credibility. Web developers and writers can have your
website up and running in a day, but it’s better to take some time
and plan the look and feel you want your website to have before
going live with it.
Some other ways to market your home based business offline that are
quite inexpensive are flyers, circulars and posters. You can
make these types of marketing materials on your own computer, then
post them around town and leave them in places where there are
likely to be people who want your product and/or service.
Marketing materials like these are much more effective than you
might think and are a great way to reach an untapped market for your
home based business. However, if you’re leaving flyers in a
business or office be sure to get permission first. You don’t
want them to just get chunked in the trash!
Other home based business marketing materials that tend to be a bit
more costly are brochures, radio commercials, billboards and
television commercials. But they might not be as expensive as
you think, especially if you’re focused on a particular small area.
For brochures and billboards, you will want to hire a good graphic
artist to create them, and you’ll also need to buy media placement
for the billboards. For commercials for your home based
business, both radio and television, you’ll need a copywriter to
write a script unless you plan on writing it yourself. You’ll
also need a producer to record or shoot your commercial.
You’ll also have to buy the media placement for it. Many
small local advertising agencies in your area can do all of this for
you at a moderate charge. Some agencies that are just starting
out themselves may be willing to give you a discount to help
advertise their own service. Just make sure their agency has a
reputation for quality—like the one you’re developing for your own
home based business!
Copyright © Charles Fuchs is an established Six Figure
Income earner and one of the top online marketer's who
specializes in helping people start their very own
Work at Home and
Home Based Business on the internet.
Your can read more of his Award Winning Articles at the
Work at Home
Based Business Blog.
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